Most people write copy. The smart ones build messaging systems that sell on repeat.
When “good enough” copy stops being good enough.
For entrepreneurs who are done duct-taping their marketing campaigns and ready to sell with strategy, precision, and words that move people to act.
If you’re ready for positioning that increases your value, messaging that amplifies your authority, and copy that pulls in the right buyers, this is exactly what I can help you with.
When the message lands, the money follows.
If you want —
Websites that sell better than the latest Marvel offering on opening weekend. Emails, funnels + a welcome series to convert creepers to customers.
Facebook + Instagram ads that defy industry standards + cost you less.
A brand voice + message strategy that doesn’t just stand out from the sea of sameness, it parts that motherfucker—
Peep the services below.
VIP Slay Day
My brain. My eyeballs. All up in your business. All day.
You bring the offer. I bring the sales. Together, we build the message that moves people to shout “OMG TAKE MY MONEY.”
What we can knock out in a day:
A long-form high-converting sales page that defies industry standards
A launch or flash sale email sequence that opens wallets
A welcome sequence that builds rapport and sells at the same time.
Website copy that sounds like you and converts
Launch content, webinar rewrites, content calendars, podcast scripts, you name it, we can probably tackle it (within reason… we’ve got 6 hours, not 6 months)
YOUR INVESTMENT: $3,500
Custom Copy
Using the latest in conversion techniques, behavioural psychology, and the science of human decision-making, I’ll write copy that sounds like you, speaks straight to the heart of your customers, and converts like crazy.
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Your website is your online storefront, your business calling card + your first and lasting impression. We'll write all your website copy including homepage, about / bios, FAQs, work with us /services / sales pages, product descriptions, checkout processes, contact us and more.
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Crafting a high-converting sales funnel that guides your audience from “just curious” to “take my money.” We’ll write every step of the journey—from lead magnets, landing pages + opt-in copy, to tripwires, email sequences, sales pages, upsells, downsells, and more.
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If you're ready to make some noise + get in front of your raving fans, we'll write attention-grabbing + converting Facebook & Instagram ads that stop the scroll.
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When it's time to launch a new product or service, we'll create the concepts that'll have impact, and then write the copy that'll inspire action including Facebook & Instagram ads, landing pages, thank you pages, tripwire pages, sales pages, upsells, downsells, launch event copy, webinar pitch slide decks, cart open / sales emails, cart closing emails, and more.
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Building + nurturing an email list is the smartest thing any brand can do. We'll write emails, nurture sequences, welcome series, sales funnels, eDMs + newsletters.
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Scripts that take promotional materials and turn them into binge-able episodes that get shared. Including promotional and social videos.
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Content is the Beyoncé of online business. We'll write blogs, editorial content, FAQs, video scripts, interviews and everything in between.
WHAT SHE DID IN TWO DAYS TOOK ME A YEAR AND COST ME TIME, MONEY AND TEARS.
“I cringe to think about all the time I wasted before I met Elizabeth.
I would spend hours and hours agonising over copy and as a small business owner, I know time is money. I could never get the copy quite right and struggled to get my message across.
After a year of trying to DIY, I decided to bite the bullet and pay Elizabeth to do it for me. From the first conversation, she just got me and our business. She took the time to understand what was important to our business and our unique value proposition.
Then she turned around the copy in next to no time. What she did in two days took me a year and cost me time, money and tears.
My recommendation from one small business to another: The investment is worth it. She is a true wordsmith and it will absolutely pay off.”
— JESS, THE HOME CHAPERONE
HIRE THIS WOMAN TO WRITE YOUR SALES PAGE. POST-HASTE, PEOPLE!
"As a copywriter myself, hiring another wordsmith to write my sales pages was what we refer to in the business as a Big Effin Deal.
But working with Liz couldn't have been easier. From the first email through to the finished product, Liz was a certified delight.
I'm so pleased I hired Liz because it forced me to really spend time thinking about my new service. You know, like how I would with a regular client 🙃 I love the final product. Bottom line? Would recommend. Hire this woman to write your sales page. Post-haste, people!”
— MARTHA, WORD CANDY
WE HAD OUR MOST SUCCESSFUL LAUNCH TO DATE, SHATTERING OUR PREVIOUS RECORDS.
"It was a complete delight to work with Elizabeth, and magically get my sales page completed in a day.
She nailed down my voice, my offer and the benefits exactly- something I hadn't been able to do! With our new words, we had our most successful launch to date, shattering our previous records.
I even used her copy in the webinar and she helped me repurpose it for emails and social content. It was *chef's kiss* amazing. Sign up, immediately - you will not regret it."
— SARAH FENNELL-COOPER, HAPPY GYMNASTICS
Peep These 6-Figure Sales Pages
THE NUMBERS DON’T LIE. OUR AUDIENCE IS ALREADY RESPONDING TO THE NEW COPY!
“When you’ve spent years developing a business and a brand, you always wonder if a copywriter is going to “get” what you’re all about. Will they be able to “find” your voice? Will they understand all the nuances?? Well, Elizabeth has developed a simple, progressive system of communication and feedback that ensures she “gets” it. In fact, she goes beyond that. She actually enhanced our voice and took it to a whole new level, while simultaneously making it less wordy and complex. Win: win!
We’ve relaunched our site with a much cleaner feel and look as a result of her brilliant copy - and the numbers don’t lie… our audience is already responding!”
— LAUREN ROXBURGH
AFTER JUST 6 WEEKS, I'VE 10X’D MY INVESTMENT
“I knew Elizabeth was the one as soon as I saw her website.
When she said that what I had was a copy problem, not a strategy problem,m I was like YES finally someone gets it.
I’ve struggled to find my authentic voice for YEARS, and as a result, I was either mimicking other people (+ not being authentic) or just plain going dark and hiding.
After just 6 weeks of working with Elizabeth, I've 10x’d my investment and now embody my unique voice.
Elizabeth is a genius!”
— JORDAN, IGNITE YOUR BRAND
THE SALES PAGE MADE ME MULTIPLE 6 FIGURES
“You know I love working with you, and I always recommend my clients to you.
You’ve written high-converting sales pages that have made me multiple 6 figures, launch emails that make my mailing list profitable, and evergreen sales funnels that sell my courses to cold leads on autopilot.
Basically, whenever I need to sell, I hire you to create the messaging and write the copy that sells.”
— JESSICA TUTTON
Peep These High-Converting Case Studies
Meet Elizabeth McKenzie.
Copy Strategist. Message Architect. Words That Work.
I help course creators, consultants, and service-based business owners who are tired of duct-taping their marketing togetherand ready for words that actually convert.
Over the past 10+ years, I’ve written high-converting copy for hundreds of brands across dozens of industries—from SaaS to skincare, fitness to finance. I’ve helped clients pull off quarter-million dollar launches, 10x their investment, and turn quiet websites into profit-driving machines.
But this isn’t just about more copy.
It’s about building a messaging system that does the selling for you—one rooted in smart positioning, deep audience insight, and the kind of conversion psychology that makes people say, “Where do I sign up?”
Everything I create is based on what’s working right now—inside my own funnels and inside the inboxes, ads, sales pages, and launch campaigns of the clients I write for every week.
So no, I’m not here to give you “better words.”
I’m here to give you a sharper message, a smarter strategy, and a sales system that scales.
Because when your message lands, the money follows.
Let’s make every word count.
