One Seamless Relaunch, An Aligned Brand Voice, And More Subscriber Sign-Ups.

HOW WE STRATEGICALLY ENHANCED LAUREN'S BRAND VOICE SO SHE CONNECTED WITH AND CONVERTED MORE STUDENTS THAN EVER BEFORE.

The numbers don’t lie… Our audience is responding.

Lauren had plenty of celebrity endorsements. She’s the Body Whisperer on Gwyneth Paltrow’s goop.com. She’d been featured on the cover of national newspapers. But growing a global network of subscribers takes more than some good publicity.

While the endorsements were undeniably creating recognition of Lauren and her unique way of working with the body, her team was ready to take her membership to the next level.

They wanted conversions with a cold audience.

And they wanted to keep the audience they already had.

After a quick deep dive with the head of marketing we realised it was their copy that was letting the team down.

IT ALL CAME DOWN TO THE WORDS.

Massive paragraphs were turning clients away.

The copy was pumped with great endorsements, but wasn’t customer focussed. They may as well have been speaking Greek.

It was all just a little … plain Jane.

So they went on a hunt for a copywriting agency who could deliver. But they had concerns, too.

When you’ve spent years developing a business and a brand, you always wonder if a copywriter is going to “get” what you’re all about.

• Will they be able to “find” your voice?

• Will they understand the nuances?

• Will they make you sound like someone you’re not?

Write Or Die has developed a simple, progressive system of communication and feedback that ensures they ‘get’ it. In fact, they go beyond that. They actually enhanced our voice and took it to a whole new level, while simultaneously making it less wordy and complex. Win win!

YOU CAN GET ALL THE TRAFFIC IN THE WORLD TO YOUR SALES PAGE THANKS TO BRAND AWARENESS, BUT WHAT HAPPENS WHEN YOUR CONVERSIONS AREN’T WHERE THEY NEED TO BE?

Your website is your offering’s storefront, your message calling card, and your first and lasting impression.

It’s the place people visit before they make their final decision to get on board with your services and pay you. But once they land on your website, you’ve only got seconds to make an impression that grabs them.

YOU CAN BE ENDORSED BY A WHOLE BUNCH OF CELEBRITIES, BUT IF YOU’RE NOT SPEAKING YOUR POTENTIAL CLIENT’S LANGUAGE, THEY’RE NOT GOING TO HEAR WHAT YOU’RE SAYING.

It’s not about who you work with. It’s about what you know about them.

It’s not about their traits. It’s about what’s going on for them. It’s about knowing their perspective and understanding their views. It’s about knowing how they perceive the world around them in relation to what you’re selling.

Our systems extract all this information. They’re the equivalent of a 3am D&M session at the bar with your ideal clients.

Then we develop copy that speaks straight to the heart of your customers and converts like crazy.

YOU CAN HAVE INCREDIBLY DETAILED DESCRIPTIONS, BUT IF PEOPLE AREN’T READING THEM THEY’RE NEVER GETTING TO THE ‘BUY NOW’.

Using the latest in conversion techniques, behavioural psychology, and the science of decision-making, we write copy that sells strategically.

And it’s all dripping with chunky dollops of personality. People buy people, so we’re all about showing your brand’s personality.

Aside from the fact that Elizabeth is just fun to work with, she has honed a fantastic process. We talk, she listens and asks questions. She goes away and distills the key points, which we discuss and refine. She goes away and comes back with draft copy. Rinse. Repeat. The system virtually ensures that the copy that pops out at the end is exactly what you were dreaming of!

THE RESULTS

With the new copy, Lauren and her team updated the website and got back to work.

“The numbers don’t lie… Our audience is responding.”

Membership sales are up and churn is down.

We developed Lauren’s voice and found the sweet spot. Now her website copy sounds like an elevated version of her and also grabs the attention of her ideal client.

That’s how we helped her get the yes time and time again.

The marketing team was able to get back to what it does best: delivering well above campaign goals knowing the copy we developed is always working for them rather than pushing away potential customers.

We would 100% recommend Write Or Die to anyone who is looking to use words to convey a message – and who isn’t? It was an amazing experience that exceeded all expectations.

Write Or Die is now a proud partner of Lauren Roxburgh and the Aligned Life Studio and considers her team part of ours.

YOUR TURN:

Hit that contact button above.