The Blog
Having been in business for the past decade, sometimes I put on a blazer and call myself The Business Bitch. From business advice to selling to marketing and a lot about copy.
The $6K Email: How One Email Changed My Business Forever
You don’t need a funnel. You don’t need a launch. You just need one honest email.
In this post, I share how a single story-led email made me $6,000—without a sales sequence, landing page, or polished offer. You’ll learn the Soft Pitch Email rhythm, how to build inbox visibility, and why connection (not perfection) is the most profitable strategy in your business. If you’ve ever wondered, “What if I just told the truth?”—this one’s for you.
Your Copy Has a Shelf Life (If You Let AI Write It All)
Fast copy isn’t strong copy. And strong copy isn’t lasting copy.
In this post, I break down the real reason your AI-written sales page feels “off” after a few months—and introduce the COPY Shelf Life Framework™ to help you write marketing assets that actually stand the test of time. If your copy sounds like everyone else’s, this one’s for you.
Why Precision Is the New Marketing Flex (and the Sentence That Sells Before You Do)
You’ve been told to post more, show up more, stay consistent — as if visibility alone will solve your sales slump. But what if it’s not the volume that’s holding you back?
What if it’s the message?
In this post, I’m breaking down why mass marketing is out, precision is in, and how one sentence — your transformation statement — can make your entire business more bankable.
If your content feels like it’s getting ignored (no matter how much you’re creating), this one’s for you.
Did ChatGPT Ruin Copy? Or Are We Just Being Lazy?
You’ve been told that AI is the problem.
That it’s ruining content. Killing creativity. Replacing writers.
But AI isn’t the issue—lazy thinking is.
If your content’s starting to sound like everyone else’s, if you’re posting more than ever but still not seeing results, if you’re leaning on ChatGPT to do the heavy lifting and wondering why it’s not converting…
This one’s for you.
The Real Definition of Value in Your Emails (That You’ve Probably Missed)
You’ve been taught that “giving value” means sharing tips, tutorials, or endless free content.
But value isn’t just educational — it’s emotional, opinionated, story-driven, and sometimes? It’s a sale.
If you’ve been showing up, giving-giving-giving, and still wondering why no one’s buying… this one’s for you.
The Unsubscribe Manifesto: Why Playing It Safe Is Killing Your Email Marketing
You’re not losing sales because people are unsubscribing. You’re losing sales because your emails are forgettable. This blog is your wake-up call to stop filtering yourself, start showing up, and finally write the kind of emails that make people feel something—and buy.
The 3 Things Missing From Your Content Strategy Right Now
Content can feel like a beast you want to drown out with bourbon instead of stare it in the eye, slap it across the face, and own it.
When you think of all the moving pieces, like emails, Facebook posts, Instagram stories, LinkedIn articles, and blog posts to keep people coming back to your website, it feels like climbing Mount Everest and you’re not even a hiker so basically fuck that.
So what happens next?