Resources
Strategy, systems, and stories from the trenches. For founders who want their ideas to sell and their business to scale.
I’ve spent the past decade behind six-figure launches and seven-figure systems.
Here’s what actually works.
How To Turn Your Thank You Page It Into A Cash Cow
The Thank You Page. It's the page that immediately follows your lead magnet / opt-in page.
And *most* business owners have left their thank you page looking like an abandoned warehouse with generic images + basic ‘thanks for signing up’ copy.
The Biggest Secret To Writing A Sales Page That Actually Sells. And It's Freaking Simple.
Yes, there’s a shittone of moving parts to a sales page buuuttt every single word +phrase + sentence + paragraph needs to be put through this one filter.
When Copywriting Sucks And You Should Absolutely Not Hire A Copywriter
Early in my copywriting career, I went through a six-month period of firing SO MANY clients. No, I’m not an ass hat. I just got really clear on knowing when copywriting works. And when it doesn’t.
How To Write Lead-Generating, List-Building Facebook + Instagram Ad Copy
The mission: Write a Facebook and Instagram ad that stops the scroll long enough to get your link clicked. Let’s do this.
Feeling Boring? How To Sell Without An Original Idea.
Trailblazer! Game Changer! Earth Shaker! Who doesn’t love to think of themself as the one making new tracks in their industry? Doing what’s never been done before. Slaying the status quo. Screwing the stock standard.
How To Write Irresistible Headlines + Hooks
Today we’re talking about the opener. The impression setter. The headline. I found some notes from my time working with an amazing lighting consulting company in Melbourne talking through creating the headline for their home page copy.
Makeover Your Home Page, About Page And Sales Page In 60 Minutes Flat [Video Training]
Let’s play kiss, marry, kill with your website. Because every website can be categorised into three types.
Launching Versus Evergreen. Find Out Which One’s Right For Your Business.
It fills me with terror when I hear business owners tell me: they’ve only got 20 people on their list, they’re mostly friends and family, and they haven’t spent time growing their list.
I Would Marry Email Marketing If I Could.
I’m all about screwing the stock standard. Rules? I don’t care for them. Tell me to livestream one more time and I’ll unfollow you faster than you can say organic reach.
Why Copy And Why Now.
In 2012 I went back to university to get my Master of Speech Pathology because I was absolutely certain that helping people communicate was my jam.
A - Z Of A Boring And Broke Business
Welcome to the A to Z of a broke + boring business. Let’s gooooo.
How To Turn Followers Into Obsessed Fans
Who's considered the most charismatic person of all time? Jesus Christ. I mean, who has more of a following than that guy? Maybe Steve Jobs.
Actually, Those Launch Strategies Don't Suck. Here's How To Actually Make Them Work.
I heard a rumour. That you’re launching…Yay! I also see you cringing. Your soul shouting NOOOOOOOOOO. So you do what any sane business owner does…
Niche Versus Knowing: The great niching conundrum of the 21st century
The most dreaded word in the business world, sending business owners running with terror.
How To Find Your Voice
The phone rings. One time. Two times. The third time she picks up. I haven’t spoken to her for a couple of days but that's cool. That's how we roll. I ask how she's going. I'm fine, she says. But there was hesitation.
Don’t Buy A Brand New Sales Funnel. Fix The One You Already Have.
I pressed submit with 30 minutes to spare. I'd just completed my exam for my mini MBA course that purely focuses on marketing and it’s confirmed what I’ve known to be true about the online business world for years.
It’s failing you. And it’s not your fault.
It seems so simple on paper. It’s alluring.
No More Cringing. Just Copy That Connects And Converts
Yes, you could block out time in your calendar that says: Write Sales Page. Yes, you could book yourself in on a writer’s date to finally get that sales page written. Yes, you could lock yourself in a dungeon, chain yourself to your desk, and not let yourself out until you finish it. That escalated quickly.
The question is, are you actually going to write it? Or are you going to find a way to procrastinate?