Resources

Strategy, systems, and stories from the trenches. For founders who want their ideas to sell and their business to scale.

I’ve spent the past decade behind six-figure launches and seven-figure systems.

Here’s what actually works.

elizabeth mckenzie 10/10/22 elizabeth mckenzie 10/10/22

How To Write Lead-Generating, List-Building Facebook + Instagram Ad Copy

The mission: Write a Facebook and Instagram ad that stops the scroll long enough to get your link clicked. Let’s do this.

elizabeth mckenzie 30/10/21 elizabeth mckenzie 30/10/21

Games Of Thrones Your Sales Page Copy

If your sales page isn’t selling for you, it's time to break out the Games Of Thrones copy and send your ideal clients into a buying frenzy. Here's how to write a hella compelling sales page in two steps.

elizabeth mckenzie 20/6/19 elizabeth mckenzie 20/6/19

The 3 Pieces Of Copy You Need To Launch And Sell Today.

Basically, there are a million ways to skin a sale, but as a human who loves the easy life, the path of least resistance is my favourite.   Here are the 3 pieces of copy you need to launch and sell today.

 01. The letter.  

You’re not going to write a big dramatic sales page complete with fancy graphics that require a rocket scientist to upload on your website.  