Shadow Banning. Algorithms. Organic Reach. Game The System Once And For All.

Shadow banning. Algorithms. Organic reach is now a mythical unicorn.

Every day we battle our social media platforms to get our posts seen and our offers sold.

Game the system once and for all.

It’s called email.

But it’s not enough to just slap an email together. Because junk mail exists and trust me when I say the first thing I do when I open my inbox is scan out the blatant trash that interrupts the main event.

The main event being emails from people I actually care about.

Emails that entertain me. Emails that understand me. Emails that sell me what I want.

Because you can bet your ass I love it when Seed Heritage let me know there’s a goddamn sales on.

We all love being sold to when it’s done right.

Imagine writing emails that are the Super Bowl instead of the 30 second sales pitch at half time?

Become the stand out in an inbox full of snake oil salesman.

The 3 reasons why your emails end up in the junk folder, get deleted, or people unsubscribe, and you ultimately lose the sale.

1. Copy.

The actual words. On the page. The story that doesn't hit the heartstrings. The 5 tips that don't give value. The article where you sit on the fence opinionless. The problems you never solve.

2. Consistency.

You’ve got a mailing list but haven’t sent a single email in the 9 months since you started. So you write a sales email and your list goes who dis? It's the equivalent of the dickhead friend who calls once a year to ask if you'll help them move house.

3. Charisma.

You’re the wet mop of personalities. You’ve bleached your personality out so much people are starting to call you a serial killer behind your back. People open your email only to access the archive button.

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