Grumpy Cat Knows Branding Better Than You.

You’re a total boss at your business.

You keep in touch with your community. 'Cause you're awesome like that.

It's not always easy to keep things fresh though. Honestly, you're so bored with repeating the same message over and over again you think about stabbing your eye with a blunt fork. For funsies.

I mean, there’s only so much you can say about that thing you’re a freaking genius at.

Broken record: You.

Sometimes you start to wonder if you should diversify, ya know, become the ultimate slashie. Social media manager slash heart surgeon. Just so you have something new to talk about.

But you know what they say about being a jack of all trades, right?

A master of none.

And that just doesn't suit you.

Because you're a fucking master at what you do!

Which is why it's important to remember when marketing your business, consistency is key.

Look at Grumpy Cat.

RIP little grump x.

Like Oscar the Grouch + Eeyore before him, he stayed grumpy through it all, and that's why we love him.

We all knew that when we needed a disapproving glare or reality check, Grumpy Cat was there for us.

Do you think Grumpy Cat ever woke up + decided he didn’t want to be grumpy anymore?!

No way! He knew his strengths and rolled with it, and you should do exactly the same.

Keeping things fresh can still be a challenge, so check out this Freshly Baked Sales blog for tips.

You are totally boss at what you do.

Grumpy Cat will forever be the boss of being grumpy.

Own it. Use it. Sell it.