Failure To Launch

It fills me with terror when I hear business owners tell me:

They’ve only got 20 people on their list.

They’re mostly friends and family.

They haven’t been running ads to grow said list.

And the want to launch.

Rule number one of launch club. If you don’t have multiple thousands of people on your list.

Do. Not. Launch.

You’re setting yourself to fail.

It doesn’t matter what your goal is. But you need enough people that when you sell to 1-2% of your list, you hit that goal.

Say you want to sell 100 spots in your program from a launch. Then you’re going to need 10,000 on your list.

But here’s the caveat.

It’s not enough to have 10,000 on your list if you’ve ghosted them since the day they joined. They won’t just open their minds and wallets when you decide you’re ready for them to buy.

But say you’ve ticked all the boxes to launch.

There are a whole bunch of steps you need to do before even making a sale.

The generic template we see going around looks like this:

Seeding emails —> 3 part video series —> webinar 1 —> offering announcement —> early bird sales emails —> webinar 2 —> sales emails —> livestream —> cart closing sales emails

That’s a lot of effort. And sure, you can make 6 figures from it.

But if you don’t have the numbers. You don’t have the list. You don’t have the rapport. And you don’t have the time, or inclination, there’s another way.

A way that gives you continuous cash flow.

A way where warm, qualified leads voluntarily seek you out, wanting to work with you.

A way that allows you to build rapport quicker than ever.

It’s the evergreen way.

It’s simple.

Opt-in —> welcome series —> book sales call —> get client.

Ashleigh made $28,400 in 2 months from using the evergreen method. Caroline made $25,000 in 3 months from using this method. Kara made $11,000 in a week of sending out her sales emails.

That’s right. You can still make amazing money without the insane efforts of a launch.

And the best bit is you ditch the ebbs and flows of running a launch business meaning you get paid nonstop.

Don’t get me wrong. When all the planets and stars align in business, I love a good launch. It’s just that so many businesses aren’t ready to launch just yet.

So if you aren’t ready to launch, set up an evergreen situation and get lucrative.